Juicy in New Jersey

This year, Juicy Couture has definitely stepped up their advertising game. I can't go anywhere without seeing their vibrant and beautifully colored ads- I think I was most surprised when I started seeing them plastered on bus stops. One of my favorite additions to their new website is the downloadable computer backgrounds featuring all their best ads. My Macbook has been sporting the "Let them eat tracksuits" ad for a few weeks now- since I have no idea how to take a screenshot on a Mac, I stole it from the Juicy website in case you all haven't seen it:



Trend Hunter just posted a collection of illustrated ads for Juicy Couture Women, Children, and Men by Yeva Babayan. She does a great job of capturing the essence of Juicy, including the use of historical figures like Marie Antoinette, and their sassy slogans like "Go Couture Yourself". Fashion Indie has a great slideshow of all the ads for easier viewing.