Juicy in New Jersey

Say hello to Pam, Yours Truly, my roommate Nicholl and Gela. I still can't get over how gorgeous they are. My first thought when I saw them at the NYU Roundtable was "I want to be them". And who wouldn't? They are absolutely fabulous and I am so happy that I got to meet them.

The Roundtable was actually a very cool experience- it was nothing like I thought it would be. I was very lucky because by the time I got there at 3:01 (ONE minute late!) the small conference room that they held it in was already at capacity. They let me in so I could stand at the back and watch, but my roommate Nicholl who got there a few minutes after me wasn't even allowed in. They said that this was their second most popular Roundtable- after Judy Blume! Too funny. But even though the room was jam-packed, there were only about 30 people, so it truly got to be a conversation with Pam and Gela. It was around an hour of everyone in the room asking them questions.

They said a lot of important things about them and their brand, but what they seemed to keep emphasizing was that Juicy started as a way to create something that they wanted and needed and felt didn't exist and it continues to be this way. If they want it, they create it. And that's how our beloved tracksuit was born- out of the desire for sexy basics! They also told some funny anecdotes, including one about how when they were first starting out, all of their sample got stolen out of their van on the way to meet a very important buyer. Instead of getting upset about it or panicking, they laughed about it. I think that epitomizes Pam and Gela. Just from hearing them talk for an hour, I could tell that they really love what they do and have fun doing it every day.

I of course didn't miss out on the chance to ask them something. My question about Couture Couture somehow involved into a question about their Public Relations activities (of course), and they told me how important it had been to Juicy in the past five years. In fact, a lot of their marketing activities are based in New York City...hello opportunity!

It was such an awesome experience that I wish I could share with all you Juicy girls out there! If you ever get the opportunity to meet Pam and Gela, DON'T let it pass you by because they are so much fun to be around. I was seriously considering going to their appearance at the flagship store the next morning, but I'm not going to lie...i NEEDED my sleep. But they plan on opening a lot more stores, so I'm sure there are many more appearances in their future...