Juicy in New Jersey

I can't believe how long it has been since I've updated! And now that i finally am, it makes me laugh because of where I'm blogging from- history class. I know, I'm bad, but I have an extreme case of senioritis- this feeling is so familiar from high school. The reason why I haven't updated in so long is because I've barely had a moment to breathe. My week is spent going back and forth between New Jersey for work and New York City for school. Even though I've felt like my life is so non-stop lately, I'm kind of enjoying it because I'm finishing up my college education while throwing myself headfirst into the PR world. I think I'm going to be very prepared when I graduate in the spring.

As busy as I've been, I definitely haven't been neglecting the Juicy Couture! I knew I had to get back into posting because Juicy just completely updated their website, and I'm already obsessed with it. As someone who's in love with social media and interactive public relations, they've definitely made me proud. I've had gripes with their website for a while, but now I really feel like they understand that they need to have a stronger online presence and they're moving in that direction.

My favorite new feature is of course the blogging! Gela and Pam have been semi-mythical figures, dwelling in the background of their brand (and through their barbie dolls of course!), but now their fans and users can finally get to know them a little better. I think this is important for them, because all of Juicy's products are signed with "Love G + P", implying a closeness to their devoted followers (like moi of course). I already left a comment on one of their posts, telling the readers to get to know yours truly. I think this might FORCE me to update more frequently!


The new website also includes a "Club Couture", Juicy wallpapers, G+P music playlists, complete with links to iTunes to purchase the songs, and a newsroom. And it's prettier, duh. Something tells me I won't be paying much attention to History today...